My background is in technology, where the creative challenge is often the same: making something complicated easy to understand. Over the years that has meant delivering global product launches, exhibition experiences, campaigns, video and digital content for technical brands including MRMC and Panoblu.
AI has streamlined the creative and marketing workflow. From concepting and art direction through to illustration, video and web build, it helps me brief, scope and build a project faster and more efficiently.
I'm used to working across the full project, from the initial brief and creative direction through to suppliers, assets, production and final delivery.
I'm a photographer with over ten years shooting live boxing ringside, and landscapes for myself. I attended New York Film Academy, and I've directed promo videos and worked alongside directors and cinematographers on larger productions.
What I make myself: photography, shooting and editing. Graphic design and brand identity, including print-ready artwork. Web and UI design. Creative direction and concept origination, increasingly AI-assisted.
What I direct: I commission and direct crews, videographers and editors, and I have led hybrid in-house and freelance teams across design, social, web and video, alongside exhibition fabricators and stand builders.
Dorian Culmer